Write It Right

A series of video, created as a response to the Roses Student Creativity Awards 2012 brief. The mission is to revive the power of the written word, as SMS txtn is impacting on young people’s ability to spell correctly.

“We’re destroying words — scores of them, hundreds of them, every day. We’re cutting the language down to the bone … It’s a beautiful thing, the destruction of words … By 2050 — earlier, probably — all real knowledge of Oldspeak will have disappeared. The whole literature of the past will have been destroyed.”?-George Orwell, 1984

Interpreting George Orwell’s writing in the most literal way, the video portrays language as a rigid object that can be broken and fall apart. The idea is based on the fact that language is an abstract concept. People cannot see nor touch it, yet they use and abuse it everyday. 3D typography represents a structure that construct the language itself – letters to word, words to phrase, phrases to sentence, sentences to paragraph, and so on.

The video was made in two different orientation to fit different mediums.

Part 1

Part 2


Production

The scene and 3D type was done and destroyed in Cinema 4D, composited in After Effects. Hands and legs were shot with Canon 7D, using Canon 24-70L f2.8. Special thanks goes to Jennifer Gabriella for helping me with the shooting – and it’s her legs in the second video you see.

Sound

The music was created specifically for this project after the videos were finished. I composed a piano-based track in Garageband, made use of minor chord progressions to create certain emotional atmosphere. I added subtle noises in the background and reversed violin track to emphasize the movement of the animation.

Stills

Write It Right by Febby Tan Motion Designer Jakarta Indonesia
Write It Right by Febby Tan Motion Designer Jakarta Indonesia
Write It Right by Febby Tan Motion Designer Jakarta Indonesia
Write It Right by Febby Tan Motion Designer Jakarta Indonesia
Write It Right by Febby Tan Motion Designer Jakarta Indonesia Write It Right by Febby Tan Motion Designer Jakarta Indonesia
Write It Right by Febby Tan Motion Designer Jakarta Indonesia Write It Right by Febby Tan Motion Designer Jakarta Indonesia


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